WHAT WE DO

VinaLupa transforms your beverage vision into reality, offering end-to-end consulting, bespoke drink design, wine list curation and expert training that drives excellence in the hospitality industry. All the work we do is provided on a bespoke level, as every client and business is individual.

Beverage Concepts | Bespoke wine lists | Training | Masterclasses | Events | Wine Education/Seminars | Cellar management

VinaLupa was founded in early 2015 by Sommelier & Beverage Consultant Emily Harman. With over 20 years of experience in the hospitality industry, we have honed our expertise through working with a wide range of restaurants, hotels, and bars. This deep industry knowledge enables us to equip businesses with the tools they need to elevate guest experiences, optimise wine sales and enhance team skills.

As an international beverage consultant, we offer end-to-end concept development, from initial ideation to full implementation. Our services include bespoke drink and cocktail creation, drink styling, and creative direction for beverage photo shoots. We also specialise in the curation of full scope of beverage offering from alcohol free drinks, spirit selection to coffee and tea procurement, ensuring that every aspect of your beverage program is meticulously crafted to meet your brand's unique identity and goals.

Our training approach is always tailored to the individual project and client. Our training offering can range from: beverage training, mixology skills, drink and wine service, wine list training and management, customer service, and product knowledge. Our engaging and educational sessions are customised to meet the specific needs of each business, ensuring that teams are well-equipped to deliver exceptional service.

We have a proven track record in creating full beverage programs and concepts ensuring financially sound profit margins, and developing world-class training programs that not only educate teams but also improve staff retention. In addition to these services, we offer expert supplier management and support with staff recruitment.

Expanding our scope, VinaLupa collaborates with communication agencies to deliver wine education and seminars to the on-trade sector, and we also provide assistance in managing and curating wine events. With our expanded range of services, we solidify our role as a comprehensive partner in the wine and hospitality industry, helping businesses to innovate and excel in every aspect of beverage service.

WHO WE WORK WITH

Past and Present Client list:

International:

StiR Creative (beverage consultant and beverage concept development for do Deli and We Are Edn ‘24)

London, UK:

Firmdale: Ham Yard Hotel, Charlotte Street Hotel, Haymarket Hotel, Soho Hotel, Dorset Square Hotel. The Wells Hampstead: wine list curation Beavertown (project management & in event activation management at Secret Garden Party ‘22) Moro Group: Moro, Morito Exmouth Market, Morito Hackney Road (group wine program, wine list curation & training ‘15 - ’20). The Pem, Conrad St James: development of wine concept and opening wine program Angela Hartnett: Cafe Murano Restaurant and Wine Shop (opening wine list and implementation). Sopexa: Vins de Bourgogne, Cotes du Rhone AOC, Inter Beaujolais (wine education: seminars & masterclasses). Phipps Relations: Wines of Germany UK (wine education: seminars & masterclasses). NZR Group: Chotto Matte London, Fucina, Pantry, Black Roe (group wine program, wine list curation & training). Red Kite PR: Prosecco DOC (wine education: seminars & masterclasses). The Horseshoe Hampstead.

Berlin, Germany:

Briefmarken Weine (ops, recruitment, wine program, training). Barra (wine education & training ‘19 - ‘21) Neu Dinners (event management and wine program). ORA (co founder and respsonsible for concept, wine list and management(march ‘20 - nov ‘21)

Austria:

Comodo, Bad Gastein (wine program: wine list, drinks and bar list, training)

Amsterdam, The Netherlands:

WE ARE EDN, Hilton DoubleTree Amsterdam Centraal

Amman, Jordan:

Hilton DoubleTree Amman

Miami, USA:

Chotto Matte (opening wine list and implementation)